Yunhee Shim
Portrait of Yunhee Shim

Yunhee Shim 👩🏻‍💻

Platform governance Sociotechnical design Ethical Governance Moderation mechanism

Hi, I’m Yunhee Shim, a PhD candidate at Rutgers University (SC&I).

My research examines how platform governance shapes user experiences, focusing on procedural fairness and transparency. Through studying moderation mechanisms, I conduct user research (both quantitative and qualitative) to enhance the ethical design of content moderation systems.

My current dissertation project explores how content creators are motivated to moderate comments and what outcomes they expect under the influence of platform attention economies.

Currently: Rutgers University · School of Communication and Information · New Brunswick, NJ

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Selected Publications 📄

Incorporating Procedural Fairness in Flag Submissions on Social Media Platforms
Authors: Yunhee Shim and Shagun Jhaver · ACM Transactions on Social Computing · 2026 · Journal Link
Flagging Mechanism, Procedural Fairness, and Mixed-Method
Understanding the Governance Challenges of Public Libraries Subscribing to Digital Content Distributors
Authors: Yunhee Shim and Shagun Jhaver · The Library Quarterly · 2026 · Journal Link
Digital Content Distribution Service, Public Libraries, Harmful Content, Digital Content Selection
The Pin of Shame: Examining Content Creators' Adoption of Pinning Inappropriate Comments as a Moderation Strategy
Authors: Yunhee Shim and Shagun Jhaver · Under review (ACM GROUP) · arXiv Link
Content Creator, Social Sanctioning, Public Shaming, and Justice

Teaching 👩🏻‍🏫

Data in Context (Rutgers, 20 students, Hybrid course)
Fall (2025), Spring, Summer (2026), Lecturer
This course introduces students to the interplay between data and the societal context surrounding them. We will cover the basics of data science, focusing on data and algorithms' ethical, legal, and social implications. Students will learn to conceptualize and evaluate practical applications of data science in communication, information, and media contexts.
Introduction to IT and Informatics (Rutgers, 250+ students)
2024 Fall, TA & Guest Lecture
Week 12 Topics: Human Computer Interaction
Week 13 Topics: Online Problems

Conference & Poster Presentation 💬

Poster Presentation at Huam Computer Interaction Consortium (March 2025)
“Pin of Shame”: Examining Content Creators’ Adoption of Pinning Inappropriate Comments as a Moderation Strategy”
Accepted Conference Paper: Association of Internet Researchers Annual Conference, Mexico City, Mexico (October 2026)
“How Artificial Intelligence (AI) Training Policies Leveraging User-Generated Content Shape Perceptions of Data Ownership, Surveillance, and User Behavior.”

Talks

Research Cafe, Rutgers School of Graduate Studies (June 2025)
“Incorporating Procedural Fairness in Flag Submissions on Social Media Platforms.”
Three Minute Thesis (3MT) Dissertation Presentation, Rutgers University (Feb. 2026)
“Exploring Content Creators’ Comment Moderation Strategy.” Rutgers School of Graduate Studies.
Panel Presentation (May 2026)
“Graduate Research Symposium Session 4: Discipline and Adventure”
Invited talk at Carnegie Mellon University (April 2026)
“Data Optimism and the Internalization of Consent Ideologies in Generative AI Training”

Selected Student Feedback Course Evaluations, Spring 2026 📊

Course evaluation feedback